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As the Design Lead at NICCE clothing I managed the Design System for the whole brand across E-com and Marketing; website, emails, social, retail, and product.


I redesigned the website using Figma with a mobile-first approach to improve customer experience and Introduced features such as ‘one-click’ add to basket, new icon based navigation, and cleaner layouts with greater focus on product features. I helped increase average order value by adding recommendations to product pages and ‘progress’ bar in cart popup to encourage customers to spend more to reach free delivery threshold.

NICCE Members

In 2022 I designed and launched a Members program to improve brand loyalty and engagement. This featured an email flow after sign up, a new webpage where users could learn about the benefits sign up and marketing asses. I branded the Members platform, designed with new icons and typography and sent high fidelity designs to developers to build. I also worked with  ecom and marketing to design new email flows on sign up.