As the Design Lead at NICCE clothing I managed the Design System for the whole brand across E-com and Marketing; website, emails, social, retail, and product.
I redesigned the website using Figma with a mobile-first approach to improve customer experience and Introduced features such as ‘one-click’ add to basket, new icon based navigation, and cleaner layouts with greater focus on product features. I helped increase average order value by adding recommendations to product pages and ‘progress’ bar in cart popup to encourage customers to spend more to reach free delivery threshold.
In 2022 I designed and launched a Members program to improve brand loyalty and engagement. This featured an email flow after sign up, a new webpage where users could learn about the benefits sign up and marketing asses. I branded the Members platform, designed with new icons and typography and sent high fidelity designs to developers to build. I also worked with ecom and marketing to design new email flows on sign up.