Aivale Cole is a London based Soprano. I designed her personal branding and website to give her an online presence and build her profile. The type based identity is kerned to give a sense of expansion; just a the sound of her voice fills a room. The site had to communicate her achievements and allow visitors to see upcoming events. Using a black and white colour scheme throughout gives a dramatic and powerful experience and allows the branding and photography stand out, with contrasting text that slowly fades in as you scroll to tell the story of Aivale.